Ep: 14 Sis, it is time to build the brand!

Episode 14: Sis, it is time to build the brand! 

 

In this episode, Starshema shares three things that have stood in the way of female entrepreneurs; coming from behind the scenes of their business brand and building a personal brand. 

 

As a woman, I know how hard it is for our brands to be seen. You are not alone in this struggle! 

 

This is the reason why I have listed the top 3 objections that we are facing now and how we could go through those objections one by one! 

Defying social norms

Even today, men dominate the business world. We can only see a few women who spearhead their brands. Seeing all these men can sometimes intimidate women. So, we end up putting on a “manly” front when it comes to business. 

 

We tend to act too “competitive” that we often forget that we need to be real in who we are as a brand and as a person. Believe in your identity as a brand and as a person, and everything else will follow!

Owning your success story 

Most women are used to using “we” instead of “I” when talking about their accomplishments. Although that’s not a bad thing, it does show how using “I” can seem like bragging for most women when it’s not. It’s time that we acknowledge what we deserve. You hustled to get that dream. 

 

You deserve to be recognized! 

Fearing failure and failing publicly

Failure may seem scary for everyone. Not having everything go to plan and being rejected can be stressful. But believing that these moments are the best teachers will help us in bouncing right up. 

 

Mistakes happen, and sometimes we make poor business decisions. The important thing is we learn from those mistakes, and we do better the next time! 

 

Can you relate? Tune in and find out more about building your dream brand now!